Category Archives: Case Studies

Prizewinning: Judge Us On Ability, Not On Dress

Your daughter’s about to go on stage for her public school’s awards’ ceremony, everyone should be excited.  Except they’re not, a daughter in tears, an exasperated mother and a principal bursting with anger.  This story shows that even when schools offer uniform choice, the shaming, guilt and pressure  on girls to conform to gender expectations is ever-present.  And girls’ appearance can still outweigh ability. When schools offer choice – it needs to be authentic and

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